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The 2025WGSN Fashion Future Conference was recently held in Keqiao, Shaoxing, Zhejiang Province.
The conference, with the theme of "Turning", relied on the professional capabilities and global influence of WGSN, a globally authoritative trend forecasting organization. It deeply analyzed the trends of the fashion industry in 2026 around four major topics of WGSN: "2026 Trend Release", "Cultural Mindfulness", "Emotional Glimmer", and "Technology for Good", and explored solutions to the problems in the fashion industry It has pointed out an innovative path for the sustainable development of the industry.
As an indispensable part of the global supply chain, China's textile and garment industry has always adhered to the development concepts of innovation, collaboration and openness, and has been deeply integrated into the transformation of the global fashion industry. Facing the continuous, complex and volatile external situation, Xu Yingxin, vice president of the China National Textile and Apparel Council, said that China's textile industry needs to fully respond to the uncertain challenges with a definite path of high-quality development. The first is to continuously consolidate the foundation of a complete industrial system and advanced manufacturing. The second is to strengthen the leading role in fashion and consumption trends; Third, we must firmly implement the concept of sustainable development and comprehensively promote the green transformation of the textile manufacturing industry chain. Fourth, we should strengthen the construction of an integrated innovation and collaborative supply chain system to help the international fashion industry enhance its development resilience with a favorable industrial ecosystem.
Fang Youmei, a member of the Standing Committee of the CPC Keqiao District Committee of Shaoxing City and the Minister of United Front Work, said that the textile industry has long been integrated into the city's DNA. It is not only a solid foundation supporting regional economic development but also a cultural calling card for Keqiao to tell its fashion story to the world. At present, Keqiao is making every effort to build a dynamic fashion industry ecosystem. First, polish the international brand and continuously enhance the international influence of the Keqiao Fashion Week. Second, build an integrated platform and construct a "1+N" fashion and creative industry platform system. Third, we will gather high-end wisdom, attract talents from all over the world through the "Jingwei Plan", and at the same time, fully promote the regional public brand of "Keqiao Preferred" textiles to comprehensively enhance the added value and competitiveness of Keqiao's textile products. She said that the WGSN Fashion Future Conference being held in Keqiao again this time not only recognizes the industrial strength of Keqiao, but also injects global vision and intelligent momentum into Keqiao, which is in a critical period of transformation.
From "cultural mindfulness" to "technology for Good", the boundaries of fashion are constantly expanding and are becoming the core carrier that connects the past and the future and integrates technology and humanity. Hu Song, director of the China Textile Information Center, said that trends are leading the transformation of the textile industry and injecting continuous impetus into the upgrading of the industry driven by creativity. Keqiao has actively demonstrated through practice how traditional industries can lead fashion. On the foundation of traditional textiles, it has burst with new vitality of trend creation and innovative experimentation.
In the sharing of "Future Consumers 2026", CAI Junshan, the chief editor of WGSN Consumer Insights China, stated that the key emotions of current consumption include different dimensions such as rational optimism, nostalgia, and emotional glimmers, and have formed different types of consumer groups. She further interpreted the four types of consumer profiles: the truth-seeking group, the self-governance group, the light-hearted group, and the collaborative group. Based on the analysis of consumer mentality and demands, she guided the brand to connect with market demands.
During the special dialogue session, many experts engaged in in-depth discussions on "the turning power of brands", "the healing power of culture", "the era of great fatigue", and "warm Technology", delving into the emotional needs and value resonances of the consumer market, and exploring the upgrade path for brands from functional satisfaction to emotional empowerment.
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